Article owner - Luke Archbold-Graham
This article explains everything you need to know about our Local Search Engine Optimisation product and the customers that may benefit from these.
*Local Search Engine Optimisation is currently only available in the Project X Solutions space. For PX BDMs, please refer to your local Digital Account Director for Agency SEO BAU if your customers goals/ cannot be met with the below product i.e. Agency level involves more dedicated time spent on optimising pages, a dedicated product exec and the service wrapper provided by our 3rd party*
TABLE OF CONTENTS
- The Overview
- What is Local Search Engine Optimisation?
- What Problem Does Local Search Engine Optimisation Solve for Our Customers?
- The Product Spec
The Overview
This article will give you a brief overview of our Local Search Engine Optimisation (Local SEO) Product, how it will work and the kind of customers that may benefit from Local SEO services. This article can be referred to when you are setting expectations with customers or want to check what we will fulfil when a customer purchases Local SEO.
What is Local Search Engine Optimisation?
Local Search Engine Optimisation is the process of improving your website's visibility in online search results by aligning its design and content to better match what potential customers are searching for online - it is a long-term strategy aimed at sustained growth and improvement.
By better aligning your site to answer their queries and displaying your authority on a topic, you increase your chances of being shown in search results.
What Problem Does Local Search Engine Optimisation Solve for Our Customers?
Our managed local search engine optimisation (SEO) service is designed to work alongside their digital marketing solution to help them be found, trusted and chosen by more local customers.
We will create and manage a long-term SEO strategy for their website alongside their other digital marketing solutions to help them achieve their business goals and maximise ROI.
The Product Spec
Optional (Product Add On) charged at £450 or £600 per month
Who is it for?
New and Existing Amplify & Accelerate Customers with a Yell Website Only
Who is it not for?
Customer with Ultimate Sites
Customers with Landing Pages
Customers with 3rd party websites
Customers who DO NOT UNDERSTAND the value of SEO
Designed to Increase Organic Traffic & Improve Conversion Rates Over 12 Month Duration of Contract.
What will customers get:
SEO Solutions | Mid Tier | Top Tier |
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Monthly fee | £450 | £600 |
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Min term | 12 months | 12 months |
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Payment type | Rolling direct debit | Rolling direct debit |
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SEO Activities |
| Mid Tier | Top Tier |
Content | Target Page Content Updates | 6 pages | 8+ pages |
| Snippet Optimisation | N | Y |
| Blog Articles | Y | Y |
| Localised Content | Y | Y |
| FAQ Page Optimisation/Creation | N | Y |
| Local listings i.e. Manningtree Standard | Y | Y |
On-page and Technical Optimisation | Audit | Y | Y |
| Image/Alt Tag Optimisation | Y | Y |
| Compress Image File Sizes | Y | Y |
| Page Title & Meta Descriptions | 6 pages | 8+ pages |
| H1 Optimisation | 6 pages | 8+ pages |
| Internal Link Optimisation | Y | Y |
| Schema Markup | Y | Y |
| XML Sitemap Optimisation | Y | Y |
| SSL/HTTPS Checks | Y | Y |
| URL Optimisation | Y | Y |
| Technical Analysis | Y | Y |
| Backlink Audit | Y | Y |
| Mobile-First Indexing | Y | Y |
| Security Checks | Y | Y |
| Crawlability Indexing | Y | Y |
CRO & UX Improvements | Landing Page Optimisation | 6 pages | 8+ pages |
| Quality Score Improvement | 6 pages | 8+ pages |
| Mobile Optimisation | Y | Y |
| CTA Optimisation | Y | Y |
| Form Optimisation | Y | Y |
| Conversion Funnel Analysis | N | Y |